The brief

Show future guests what a week on an Untold Italy tour really feels like: the places, the food and the people. And give the team footage they could use across their website, tour pages, ads and social channels for years, not just one film per trip.

How we worked: part of the group

We joined each tour as members of the group, travelling with the paying guests (usually four to seven per departure) and living the same days they did. We worked like ghost videographers: filming quietly, never staging the guests, and stepping away only during their free time. The rule was simple: no guest should feel their holiday was smaller because a camera was there.

What we filmed

The castles and country houses where the group stayed; cheese, ham, olive oil and balsamic vinegar producers; winemakers and museums; pasta and cooking classes in family homes; a farm dinner cooked by the owner’s family. From the air: the coast at Polignano a Mare, the salt pans of Marsala, Piedmont’s vineyards and the Val d’Orcia, including a convoy of vintage Fiats I followed by drone from inside one of the cars.

What Untold Italy got

• Southern Tuscany Wine & Wellness, 14–20 October 2024: tour film in chapters, guest interviews
• Piedmont Food & Wine, 7–11 May 2024: tour film in chapters, guest interviews
• Bologna, Modena & Parma, 30 April – 7 May 2024: tour film in chapters, guest interviews
• Western Sicily, 15–21 October 2023: tour film in chapters, guest interviews
• Puglia & Matera, 27 May – 1 June 2023: tour film in chapters

Plus a promo ad, the welcome video on their homepage, short cuts for social media reframed in square and vertical, and Yishyene’s photographs of the tours.

Every film came in chapters (activities, places to stay, food, towns, castles, winemakers), so the team could drop the right 30 seconds onto a tour page, a social post or an email instead of one long film. Untold Italy has run the films in its ads, and uses the Piedmont tour film and guest interviews on its Piedmont tour page.

Why this works for a tour company

• Guests stay guests. We’re two people travelling with the group, not a film crew taking over the day.
• Real people, not actors. The interviews are with guests who have just done the tour, which is what future guests trust.
• One trip, many uses. Film chapters, guest interviews, ads, square and vertical cuts for social media, and photos, all from the same days.
• Drone included. Aerial shots of the landscapes and towns that sell the itinerary.
• Video and photos together. Yishyene photographs while I film, so you get both from one trip.